As Cheval Collection continued to grow, the focus was on ensuring social evolved with the brand, strengthening its position within luxury hospitality, increasing awareness across key markets and making social a meaningful driver of booking consideration.

Throughout 2025, we delivered an integrated social programme spanning always-on content creation, influencer stays and paid media. Premium photography and videography, curated creator partnerships and performance-led amplification worked together to showcase the Cheval experience while driving both brand engagement and commercial results.

2025 delivered another year of strong growth across both brand and performance metrics. Organic social exceeded annual KPIs, while paid media generated 580 bookings, £1.56M in revenue and an average 40.3x ROAS. More importantly, it reinforced the value of an ongoing social partnership, continually optimising, evolving and growing the brand year after year.