Move with Aviva
Aviva Health achieved record-breaking social sales, thanks to a nationwide movement.
179K
Sign Ups
36M
Impressions
375K
Engagements
Aviva Health achieved record-breaking social sales, thanks to a nationwide movement.
In 2024, AVIVA set out to support customers by tackling a familiar truth: people want to feel healthier, but motivation, tiredness, and life’s priorities often get in the way. So we teamed up with Joe Wicks, Strava, and a cast of relatable influencers to show that just 10 mindful minutes a day can make a real difference. With Joe’s trusted voice leading the charge, AVIVA sparked an authentic, energising and inclusive movement that caught the nation’s attention.
Aviva sought to connect authentically with health-conscious customers, boost brand love, and drive sign-ups and conversions for Aviva Health beyond transactional interactions. Data showed that people wanted to exercise more but were time-poor and didn’t know where to start, highlighting a need for guidance and practical solutions.
We launched #MoveWithAviva with Joe Wicks, igniting the campaign through Strava and showcasing the profound impact just 10 minutes of exercise or mindfulness can have. Influencers like Ollie Ollerton and Sam Craske drove scale and participation, sharing motivation, tips, and prizes to keep over 179,000 people engaged throughout the month.
The campaign included educational content, retargeted ads, a 15% Health Insurance discount, a £2,000 prize opportunity, and employee activation for full-funnel momentum.
We exceeded targets, with 179K sign-ups, equal gender participation, 375K engagements, 36K clicks, £900K earned media, and record health insurance quotes.
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