Farfetch wanted to significantly grow its customer base with influencer while protecting the hallmarks of luxury: high order values and tightly controlled acquisition costs. The goal was to drive meaningful new-customer revenue with genuine efficiency.

We ran a three-month always-on Performance Influencer programme featuring twelve luxury fashion voices, from established names like Patricia Bright to rising stars like Yannick Konan. We created a mix of lifestyle content and product shots to engage audiences authentically. Instead of short-lived organic posts, we extended content life by running paid media directly through creators’ profiles, unlocking first-party data, building high-quality lookalike audiences, and optimising relentlessly for purchases — all while aligning activity with key fashion moments across the UK, US, and UAE.

The programme delivered over £1M in revenue in just three months, with ROAS consistently between 9–10x and peaking at 24x. Average order value rose nearly 20%, acquisition costs fell 20%, and we set a new luxury-retail benchmark for how influencer content can drive serious bottom-line impact without ever feeling transactional.