Hawaiian Tropic needed to maximise the impact of Hibiscus Cove beyond the event itself. The challenge was to build excitement before launch, generate competition entries and create authentic content that could continue driving awareness after the experience ended.

We built a creator-led campaign across Instagram and TikTok, partnering with one macro and four nano creators to tell the Hibiscus Cove story before, during and after the event. Every asset was licensed for Performance Influencer, allowing us to amplify the strongest content through paid media and optimise delivery throughout the campaign for maximum efficiency.

The campaign exceeded awareness targets, delivering 6.5 million impressions while achieving a CPM 63% below forecast, meaning Hawaiian Tropic reached significantly more people for every pound invested than originally anticipated. By combining authentic creator content with performance media, we created a scalable model for future activations and demonstrated the power of Performance Influencer to drive efficient brand growth.